New “Bahnentour” Lenzerheide

The Challenge

The booking and tourism platform Herbert.bike created for 2017 a new challenge for its guests. A “Bahnentour” over 2 days with a total of 125km of trails on 14’000m of denivelation. To promote this new offer Herbert.bike inveted us at the beginning of the season. 

The Solution

The goal was not only to document and promote this new tour, but also to actually test ride it. In order to do so, we invited a group of friends who rode those 2 days with us. The written articles in german and english were published in the biggest MTB online magazines. The created pictures were shared on our social media channels and from there on countless other instgram profiles.

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