New Zealand Tourim wants to focus some of its marketing capabilities on MTB. They don’t want to highlight just a few main areas for mountainbiking such as Queenstown or Rotorua. Also for mountainbiking lesser known areas like Nelson or Wellington. For that they needed new content.
Since we were on a roadtrip anyway, we focussed our photography on less known areas. With success. New Zealand Tourism bought several pictures for the use of future campaigns.