New Zealand Tourism

The Challenge

New Zealand Tourim wants to focus some of its marketing capabilities on MTB. They don’t want to highlight just a few main areas for mountainbiking such as Queenstown or Rotorua. Also for mountainbiking lesser known areas like Nelson or Wellington. For that they needed new content.

The Solution

Since we were on a roadtrip anyway, we focussed our photography on less known areas. With success. New Zealand Tourism bought several pictures for the use of future campaigns.

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