Zermatt tourism invited us to a mountainbike blogger meet. Together with a couple of bloggers we were shown the trails around Zermatt including a short glimpse of a new flow trail which will be opened in late 2017. Our job was to tell in blog posts and over social media about the (flow-) trails of Zermatt
Since there were 4 long time bike bloggers in this camp, we decided to put our focus in the influencer role and photography to create more creative content whereas the other bloggers focussed on very detailed stories of the camp.
- Pinkbike Frontpage article